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Yahoo headquarters (tencent technology distribution chart)
Tencent technology (MingXuan) Beijing time) on December 5, news, according to foreign media reports, the guardian, a British newspaper, published on Sunday analysis, the paper said why no one wants to buy yahoo? Because yahoo is like a "zombie company". In the past ten years, yahoo didn't do anything to stop the company's falling. The following is the contents of the article abstract:
Yahoo mess up already several years, no one can know what is the purpose of the company. About a year ago or so, the guardian, in the interview the yahoo CEO Carol · ba (Carol Bartz), also mentioned the problem, and roots and grunted walking around, did not directly answer this question. Indeed, while providing a lot of news, photos (Flickr) and electronic mail service, but yahoo in the network advertisement market but few as. Yahoo's revenue is in decline in: Twitter and Facebook is eating into yahoo was live display advertising business.
No one can think of in the past ten years, Yahoo actually what did to stop the company's loss falls (perhaps in addition to visual development tools Yahoo Pipes outside). If you don't look forward to the future, continue to consider the immediate interests, so all the destiny of man will and yahoo as all roads lead to Rome. Yahoo is present situation, there is no end, and as MySpace or Bebo, but larger, and have their own mail server.
Yahoo's story is like many of the news organization's story, but yahoo is on the Internet over the rest of my life. Yahoo's top have been master the weather changes have defects. Yahoo is like Shakespeare's works hero general, whether f Steve, rochon grand or Jill's this, swallow, finally all end in tragedy.
For instance, in 1996 the two doctoral student at Stanford university made contact with Yang, explain they developed a new search engine, performance than yahoo's search engine more well: on the front page to place the most relevant search results. Jerry Yang to them patiently explained, yahoo does not need in a better search engine, yahoo's money mainly comes from the display advertising business, users browse more page, yahoo will be able to sell out more advertising.
Yes, the two doctoral is Larry Page (Larry Page) and sergius blanchett forest (Sergey Brin), their search engine Google is later. In 2000 to 2003 Google thrive, the yahoo has been unable to develop a new better advertising system, this not only took yahoo years time and a huge amount of money, but also lost a lot of opportunities. Back in 2008, Microsoft had to yahoo provides a $44.6 billion takeover offer, which is equivalent to $31 per share, the share price premium 62% of yahoo at that time. But yahoo internal prediction is display, this company shall value more money. This conclusion is wrong, with the arrival of the credit crunch, Microsoft gave up the deal.
Yahoo did not focus on investment, so the company has achieved success is only in a small range. In contrast with yahoo, Google has been trying to find new ways to make money: Google in 2005, when the acquisition of the Android page and brin and didn't tell the CEO Eric Schmidt (Eric Schmidt). Google has several times trying to social networks. Google never meet. Yahoo and Yang has been free and easy. This is why yahoo to the root of the decline