position：home >> news

转播到腾讯微博

Baidu should give online travel agent fair treatment ShangLan ctrip vice President of marketing
People click on
When the industry boss years of ctrip recent troubles many, from "blocked the door" to the "dig", this year a few OTA (online travel agent) between enterprise's ado constantly. Last week, ctrip senior vice President of marketing in Beijing ShangLan accepted reporter's interview, to the competition between the industry, he think that though the competition is more and more fierce, but he is willing to go to mining competition positive, big market together.
About competitors
Through the competition common do big market
Reporter: in the near future where came to the nets ctrip "dig" things, electronic voice seems to be very few?
ShangLan: micro BoXing up later, all kinds of rumors, attack scout, ctrip principle is unreasonable, not dozen saliva battle. Competitors "dig" from the side also reflects the competition for ctrip recognition, and finally we also is not done. I don't think it triggered a so-called "to join war".
The background 】 "dig" time began in late November, where to CEO ZhuangChen super (micro bo) in micro bo said he was in ctrip anniversary in its headquarters in open to dig one action, and accused ctrip salary is too low, said the value of ctrip employee was badly underestimated.
Remember: the "blocked the door" thing? As a rival of the hype?
T: yes, we speak the truth, we cannot ask partners (hotel) his promotion price is given in the hang out on ctrip is high, but the most basic requirement is the price agreement. For from sales, because through our channel sold products (room) quantity is big, we have the ability to also have eligibility requirements on ctrip partner in the lowest hanging out, but we didn't do the rigid requirements. If the partners do not agree with our basic requirements, we can only suspend cooperation, it cannot be called force-out. Every now and then came the version "blocked the door" some competitors came, we ignore.
The background 】 "blocked the door" the event, one is earlier, green tree in a large sales promotion member, then with ctrip then end cooperation, the two sides for court; The second is to point to recent ctrip blasting through the "blocked" means to prevent related hotel and electronic competition cooperation, many hotels have received from ctrip "threat telephone".
Reporter: baidu investment where nets, tencent investment elong, ctrip impact is what kind of?
Soup: impact is certain. Since baidu where capital injection and later, where network traffic rank greatly ascend, flow the number has increased jumping. But we hope that as China's largest search engine, baidu should give all OTA fair treatment, whether search entry or advertising, I this is one of those schedule with baidu these problems in talks. Tencent investment art dragon also increase gradually in art dragon passenger flow, art dragon at present has accumulated a lot of low price hotel resources and consumer resources, due to the original profit base is small, so the growth rate more attention.
Although more and more competition, but I want to dig the fierce competition in the positive. On the one hand, the strong competitors can supervise the ctrip work harder. On the other hand, we are in the same and competitor in the trenches, the tourism market is enormous, hotel reservation, for example, at present is the field of ctrip OTA boss, but only accounts for 3% of the market in hotel reservation, all OTA together account for market share reached 6% and, therefore, everybody joint efforts can bring up the habit of consumers online booking, the market share do big.
Five years to become world class company
About target
Remember: you can comb ctrip since its establishment the development stages of? At present electronic at what stage?
Soup: 1999 to 2002, the original ctrip determined by Internet and traditional tourism combined with service mode; From 2003 to 2005, after the SARS ctrip successfully listed on the nasdaq, 2006 to 2007 ctrip begin to enter its meridian, and put forward the concept of service 2.0; 2008 to 2009, ctrip in financial crisis robust growth; Since 2010, to accelerate the ctrip collectivization and internationalization, the future will try to more overseas market development.
Q: what are those who hold this year big action, do you have any plan for the future?
Soup: those who hold this year also with the price of 684 million Hong Kong wing on travel investment (holding) co., LTD. 90% stake in Taiwan, and easy in tourism business activity on overall cooperation, etc.
We hope that through the wing and swim, realize the mainland, Hong Kong and Taiwan tourism resources, not only will the joining together of mainland tourists "send out", Hong Kong and Taiwan will also be tourists "bringing in" and about southeast Asia and other overseas popular destination, we are actively expanding, the future will be more foreigners gradually from China, hope to five years to become a world electronic company.
The trick is to innovation
About industry
Reporter: OTA industry more and more competition, taobao is also sell tickets, tourism attractions tickets, hotel chains, airlines also self booking channels, ctrip how to maintain the status of the boss?
Soup: tourism foreground is very good, but not good do, at present the price competition in this industry still dominates, but cheap maggy tourism era will soon pass. Although electric business, hotel, air enterprises also self sales channel, but to do provide consumers with travel "one-stop" service is not simple. Such as travel, not only to buy ticket or ticket, ticket and ticket time is easy to travel, facilitate arrangements also is to have cultured, and hotel arrangements, destination "joint" supporting service level may also influence the sustainable development of the tourism industry. At present the hotel, air tickets, vacation, travel is our main four piece of business. Ctrip before the main business is the hotel and air ticket, but now after two pieces of the profitability of the company's greatly improved.
Reporter: you constantly stressed ctrip powerful service system, so could you tell us something about you is how to improve the service level?
Soup: electronic service is from "service 1.0", "service 2.0" transition to "lean service" stage, at this stage, we ask customer oriented, through the product development, process optimization, technology innovation, knowledge management, precise marketing service innovation methods, which makes the service realize standardization, fine, group of differentiation, systematic.
Ctrip internal have a service six sigma